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Microsoft Xbox 360 Marketing Has Screwed Up!

Date Created: 12/4/2005 4:14:37 PM
Date Modified: 12/4/2005 4:14:37 PM
Author: Mr. X
This morning I was looking through the HUGE pile of Christmas shopping advertisements including Best Buy, Circuit City, Fry's, Sears, CompUSA, Radio Shack, etc.  In all of those I only found ONE that had the Xbox 360 advertised in it.  On top of that, it wasn't an advertisement for the unit but an advertisement for Microsoft Media Center and that is could communicate to the Xbox 360!

So this gets me thinking of all of the negative aspects of having a "not in stock" type of sales status:
  1. None of the big stores will advertise it because they can't keep it in stock.  This can't be good for general public awareness.
  2. Non-gamers don't know what the Xbox 360 is because there are no advertisements for it in the paper and there are about ZERO commercials out there for the unit.
  3. Regular Xbox systems seem to have disappeared from those advertisements because the new "Xbox 360" has replaced the Xbox unit.
  4. If Xbox 360 and Apple iPods are the top of the Christmas list, why do store commercials such as Circuit City show an iPod, a PSP and a bunch of other electronics other than the Xbox 360?
  5. If Microsoft had another 1 million units to sell they would have sold them and increased their base by that 1 million.
Who was it that said having a low stock was good for a product?  I can only imagine that when the PS3 finally hits land it will be front page of store advertisements.  So, does this point to a bias of these stores?  Does it boil down to what makes money?  If a store doesn't have more than 20 units to sell are they going to make money off of it or waste more from people clogging their phone lines asking if they have it in stock?  Either way, it seems that Microsoft is blowing it once again with presenting their product because really there isn't any presentation out in the general publics eye.


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